Who We Are

Whisker & Wag was born from a simple truth: dogs deserve care that’s as genuine as the love they give. We’re here to offer consistency, compassion, and professionalism—values that transform everyday services into meaningful experiences for both pets and their people.

At Whisker & Wag, every dog is treated as an individual with unique needs. Whether it’s grooming, walking, or simply providing comfort, our focus is on well-being and happiness, not quick fixes or shortcuts. We believe in slowing down, paying attention, and creating moments of calm, joy, and connection. Behind every bath, every brush, and every walk lies a deeper purpose: to give dogs the respect, patience, and love they deserve. That’s what makes us different—and that’s the promise at the heart of Whisker & Wag.

Made for Dog Parents Like You

At Whisker & Wag, we know every dog parent’s life looks different — but the love for your pup is the same. Maybe you’re a professional working long hours, a parent balancing kids and endless to-dos, a student with a packed schedule, a newcomer or expat in Kisumu still settling in, a senior who needs an extra hand, or even a seasoned dog parent who knows that expert care makes all the difference.

The truth is, no matter how much you love your dog, life can get in the way. That’s why we’re here — to walk, groom, play, and care for your pup when you can’t. Our services are designed to fit seamlessly into your lifestyle, so your dog always feels safe, happy, and loved.

Because no matter who you are, if you believe dogs are family — you’re in the right place.

Hola! Meet The Founder

Ruby Marcella is the heart behind Whisker & Wag—a devoted animal lover, not just a dog lover and a professional who believes the smallest details make the biggest difference. With a background in business and interior design, Ruby brings structure, organization, and a refined eye for care into every part of the services she offers.

For Ruby, Whisker & Wag was never just about starting a business—it was about creating something meaningful for both pets and their families. She combined her natural strengths in planning and problem-solving with her deep compassion for animals to build a service rooted in trust, reliability, and love.

What sets Ruby apart is her attentiveness. She notices the things others might overlook: when a leash feels uncomfortable, when a paw needs gentler handling, or when a dog simply needs a little extra patience. To her, these small moments are what define true care.

Through Whisker & Wag, Ruby has created more than a service—she’s created a promise. A promise that every dog will be treated with the same respect, warmth, and dedication she gives to her own.

Our Mission

To provide loving, professional dog care that supports each dog’s unique needs while giving owners peace of mind through trust, reliability, and consistent communication.

Our Vision

We envision a world where every animal’s well-being is honored with the dignity and compassion they deserve.

What Makes Us Different

Small-Scale by Design

We’re intentionally a small, local service so that your dog never gets lost in the crowd. With fewer bookings and more focus, we’re able to give every dog the time, attention, and care they deserve—no rushing, no overwhelm, just genuine connection.

Tailored to Your Dog’s Temperament and Routine

Every dog is unique—and we treat them that way. From energy level to quirks and cues, we take time to understand your dog and adjust our services to fit their rhythm, personality, and needs. Whether it’s a brisk walk or a gentle grooming session, it’s always just right for them.

Hands-On Founder, Always Present

Whisker & Wag is founded and personally run by Ruby Marcella, whose commitment and care shape every interaction. There’s no outsourcing or behind-the-scenes handoff—what you see is who you get. That means continuity, trust, and a familiar face every time.

Daily Updates, Always in the Loop

Peace of mind matters. That’s why we keep you in the loop with regular updates—whether it’s a cheerful tail wag, a midday nap, or just a quick check-in. You’ll always know how your dog is doing, so you can relax knowing they’re in caring, capable hands.